Personal Work
★ Commercial Projects ★
Information
Regarding today's fast food culture, Disney, a brand claiming to achieve happiness, began to follow the trend and put marketing above product quality, shortened the necessary labour time of cultural goods and promoted LinaBell, a lovely empty shell of the cultural industry, with character merch and cross-media marketing model, to quickly gain wealth. Consumers passively interact with it without realising it. Art and aesthetics become part of instrumental rationality. People blindly chase assembly line products in Disney's fairy tale simulacra, exposing the social problems of people obeying technology and losing their criticism and subjectivity. I designed the brand Dismay and its associated VI set to express my criticism. Also, I launched a money-sucking monster LieBell that used LinaBell as the prototype and incorporated Disney's classic characters. Finally, I sewed LieBell and brought it to Shanghai Disneyland to realise the interactivity and practicality of the project. I want to use this project to wake up audiences from the virtual prospect constructed by Disney and help them avoid becoming a one-dimensional person in a consumer society. The gaps that arise from this alienation of consumption will also help similar industries avoid them.